Well yes you are right also Alex that the flip side of this programme is showing people how animals end up as meat on your plate. But there is something rather gruesome and entertaining about the way he portrays it. He hates vegetarians, is very outspoken about it in fact and refuses to serve vegetarian food. I don't care about that but it does show that he clearly does have a flagrant disregard for animals and is sticking two very big fingers up. And yes, the horse meat industry is particularly cruel.