Sadly it's not cos it's gorgeous! I bought this and I think the calorie content of one slice is around 100 cals as it's a thick slice (if it's the one i'm thinking of).
Even though it's a 400g loaf they are big slices.
It's not on the official list of HEX on the website though, i've just checked. I "allowed" myself one slice and called it a HEX B (naughty girl!)
Does anyone know if spelt and rye bread is okay as a hex b?
I bought a really nice loaf from Morrisons, assuming it was! 2 slices is 57g, so the weight is fine - just worried about whether it counts as officially wholemeal or not :S Now I'm worried I'll have to give it away! It's lovely too