I thought they looked a bit strange but could appreciate that some ladies would like to cover this area for various reasons. I would hope they could adapt the same principle for the body but have a slightly less floaty look for the arms.
However, more importantly, the first thing I thought when the bloke introduced themselves is that I'd rather they thought of a better name for their business - 'Fat Frocks' isn't going to endear themselves to me - anyone else?