I contacted weetabix and asked then why they have reduced 6 bars of alpen light to 5 bars without a reduction in price, this is the response.....
of course, the cartons were and remain entirely recyclable.
hardly mentions why they've not reduced the price, to me it reads as though Im supposed to feel bad for questioning them even though they are being more eco friendly! anyone else contact them? what have others heard back? xxx
many thanks for your enquiry.
the change from 6s to 5s was made for the best possible reason. through research we found that better use of packaging could be achieved by altering the shape of the carton. with the 6s, a certain amount of space within the carton was effectively lost in order to achieve the two rows of three bars. now, with the 'side by side' layout, the internal space is better utilised and the bars fit more closely together.of course, the cartons were and remain entirely recyclable.
hope this helps and thank you again for taking the time to contact us.
yours sincerely,
dan herrin
hardly mentions why they've not reduced the price, to me it reads as though Im supposed to feel bad for questioning them even though they are being more eco friendly! anyone else contact them? what have others heard back? xxx