It does grow on your after a while. I hated it when i first started but quite like now. But until i got used to it a ate Nimble white instead, but found that a bit too thin.
Asda wholemeal pitta are a Hex B and are really nice. Not all wholemeal bread is the same either. Aldi village bakery wholemeal is really good and is 2 slices for a B. 2!! and about 70p a loaf - whats not to like?