I have heard good things about bio-oil, but it is pricey. Dove is good too, but I think that the firming range is hard to get hold of. I once tried this firming gel from Benefit. At first it was great, but after a few minutes it was like I was on fire, but cold. It was like minty and burny and horrid! I didn't care if it was doing any good as I was too bust trying to get it off!