To be honest, I don't think Lifeline Online offers much more than the normal 'free' parts of the website anyway, apart from being able to log your own food diary and chart your weight losses (or gains!) which you can easily do on here anyway. But I do agree that it should be kept for members who are paying a weekly fee.
Slimming World do care passionately about their members, I used to be a consultant until 4 years ago when I had to give up due to work committments, I was a consultant for 3 years and can honestly say they are a brilliant company to work for, yes they are a business and have to make money, but if they didn't make money, then syn values would never get updated (and we would still be eating macaroni cheese and corned beef as free foods), mix 2 max, success express and extra easy wouldn't be here. What you have to remember is that manufacturers are constantly changing the make up of their products and so the syn values change all the time, without all the research SW do, we would be following the plan as we thought, not losing weight, getting frustrated and giving up.
We all know SW is the best plan going to lose weight, but without member fees, they wouldn't be able to grow and develop as a company and keep us all up to date with the very latest information specific to the SW plan