Sorry this is not on the HEB list so I don't think you can use it as one at all. If you look at it more closely it is actually white bread with malted flakes, and not wholemeal
Our local supermarkets don't sell the ww brown danish so I sometimes have 3 malted danish as a hex b instead when I can't get further afield for the proper one. I know it's not strictly correct but I don't think it will do any harm now and then.