Ooh, I can't help with the reply but was wondering the same the other day when I saw the M&S advert. I'll be keeping an eye on this thread with fingers crossed.
I would say not as they're not bread-they're more like cake-I guess it's the same as the fruit load argument if you were to make them yourself using the HEb wholemeal bread mix then maybe but I very much doubt the shop bought ones would qualify!! Lol