Firming creams don't penetrate the skin enough to actually firm the skin and muscle. Its the massaging motion that helps bring the blood to the surface and helps smooth skin. So don't waste your money on really expensive stuff. Your best bet is to get a good oil (even baby oil) or moisturiser (palmers is supposed to be great) and moisturise everyday, in circular, massaging motions, working your way upwards towards the heart. Oh and get a body brush, dry body brushing is great for getting circulation going and reducing cellulite.