It's not his failing along the way I hold against him, it's a whole load of other issues that I don't want to debate on this forum. I just enjoy to see his fails along the way. It gives me immense pleasure.
He's also not the only person who is concerned with nutrition and school dinners. He just likes to go on tv and act like a nice guy to fuel his 'nice ethical' persona....but I should stop at that or I'll go into the issues I do not want to discuss here. There are tons of people in the background of campaigns towards healthy eating, not just just him.
Also, if the recipes of his that I've seen are anything to go by, they're not all that healthy. Just because it's not processed, doesn't automatically make it good for you.
He also has a cookery book that is supposed to 'teach' people how to cook, yet he relies far too much on pataks curry pastes in the curry section for my liking. It's funny and tragic all at the same time. I think my student veggie cookbook is more likely to teach me, and it has a recipe for beans on toast!