We have a small group, less than 20 per week, and most weeks the raffle money doesn't even cover the raffle itself. However, our consultant is always very upfront and says that any extra money she gets from the raffle goes into making food for tasting weeks, tea, coffee, milk etc.
We have never done SOM and SOW gets a 'printed' certificate (the stone award certificates are printed off by my consultant from her home computer) and a sticker.
We do have Miss slinky once a year, who always gets a gift, and myself (WI lady) and the girl who takes the money also get Christmas gifts as a thank you.
I LOVE my class and I have never felt short changed by not getting magnets, SOM however. For me the class is all about the people who attend and our consultant, who is great, rather than a few bits and bobs which we 'may' or 'mat not' pay for.