Hi, I personally have to talk and reason to myself. With regards to willpower I have to remind myself how awful I feel if I give in and eat foods I shouldn't. It should not be called comfort eating, because you certainly don't feel comfortable mentally or physically when you eat over the limits. The feel-good factor feeling when you are doing well and are in control far far outweighs the feeling you have after eating things you shouldn't. And success makes it easier to carry on. Everyone has their weaknesses. For instance take-aways, eating snacks in front of tv in the evening, overeating at home with large portions and seconds etc. You have to find out honestly what your weakness is and decide how to change it. Of course it may help to join Weight Watchers or Slimming World, and you can find out about them by researching them on the internet and there are also forums for those groups on Minimins, so you can have a chat to people on there. Remember though that the dieting industry is huge, and it is quite rare that someone will lose weight and maintain it for years without a struggle. You simply need to eat healthily, regularly, drink sufficient liquids and exercise to burn off calories. There are so many diets but don't look on it as a diet as that sounds as though you are depriving yourself. Look on it as a change of eating plan and that way you are more likely to stick to the plan, lose weight and keep the weight off with relative ease. Good luck!