I was looking into it and phoned today. But at £277 a month or £155 for a 2 week trial it seems expensive compared to similar diets (especially because you have to buy additional fruit, veg and dairy). I mean diet chef you can get 5 weeks for £210. If you then add in a Weightwatchers subscription then you have got the support too (that's what I did when I tried it out last year) - I find being accountable to a third party each week is good to keep you on the straight and narrow
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I believe golower is cheaper now too as well as weight to go.
It may be worth it but I was hoping with their big plans to take over the market and give weightwatchers a run for their money (not to mention being owned by Nestle) they would have very competitive pricing (especially as they have only just launched).
Sounded good though if you can afford it. I'd go for it myself if it was closer to the £200 a month mark.