OK - I'm gonna throw my two pennies in now............ Not very often I get on a soap box, but am this time........
Firstly, I'm a fella (in case you hadn't noticed) and havn't had one of those god awful soups in weeks - I have a sweet tooth, always have and that is a major contributing factor to my obesity. I am not alone here, obesity is caused by one thing and one thing only - overeating food that is not good for you, in comparison, show me a fat person who got that way by eating too much salad - they simply do not exist. Why have a diet where the majority of "food" available is sweet? How is that reeducating us? Quiet simply it is keeping those flavours fresh in our mind.
The company was started in 1996 by Bar Hewlett, Sally Rettig and Jackie Cox. All three are woman. So no, a man wasn't involved in the setting up of lighterlife.
It is a well known, and well documented fact that women are more weight conscious then men - always have been. It is only in the past few years that men have really started to come forward to tackle their weight problems. Why have men not come forward before? Perhaps it's because men don't like to sit in mixed groups to discuss their "problem"? Go to a weight watchers or Slimmers world and stay for the meeting afterwards (I have done both so am talking first hand) how many men stay? For that matter, how many men go to weigh in at those meetings in comparison to woman, it is fewer than 20%. Lighterlife, I believe, is a pioneer in its approach to have men only councelling sessions.
There does need to be a rethink on the flavours available, with limited flavours boredom can quickly and easily set in, resulting in lapses. What about bars with nuts or seeds? something like a granola bar would be great.
At the end of the day, although this diet shows fantastic results and very quickly, lets face it ladies and gents, it's as boring as hell.