I pay €64.79 a week for mine!! It is very very expensive I agree, but for me I think its worth it....I guess I was speding big bucks on junk before hand, cans of coke, bars, crisps, not to mention take aways, kebabs, pizza's, chinese...not to mention my excessive cheese habit (I used to spend about €20 a week on different types of cheeses and eat them at the weekend as a 'starter'...sometimes I wonder how I was only 207lbs at the beginning of this. I had a monsterous appetitie. So I guess my point is that although I think €64.79 is expensive for powdered food substitute, it prevents me from buying all the junk I used too so I am saving money. I will not be going back to my cheese habit at all....it will be extra low fat philadelphia with carrot sticks at the weekend as a treat!!