Ive read the Paul mckenna book and all the rubbish about tapping your head and imagining pubes on your food is just stupid. It really didnt work, I still wanted to scoff all the chocolate white mice into my gob! However the prinicples of eating when ur hungry & stopping when ur full, chewing food properly and tasting the food rather than eating it so fast you dont enjoy it etc really does work! But thats not down to paul mckenna really is it, thats just comon sense! xx