Its actually down to the fact that they dont want you to eat several chocolate bars a day. Its nothing to do with profit. Tbh s&s are one of the few companies with a conscience
I agree they seem a good company. I've been impressed so far and like their online tools. I was considering ordering the monthly men's 5 a day pack because it was more economical and would last more than the month. I like to save my bar for my cuppa at night and would mean if I could only order one a day I would run out. Which lead to me wondering why one a day when you can bulk buy a box of 20?x
You can bulk buy the bars. Just click to see bar details and you'll see the options. They're more expensive than when buying all of the packs together though.