If you're eating the fruit whole and fresh it is free - definitely on EE (that's what I do) not sure about the other plans.
When fruit is sliced, pureed, blended, liquidised it then becomes syned.
My C explained it to me like this...
You can drink a small cup of pure apple juice which may contain about 5 apples - and you won't be full up at all
...try to sit down an eat 5 whole fresh apples all one go... you're gonna feel full a lot sooner.